Viewers are fleeing MSNBC just weeks after the liberal network debuted a new primetime lineup in a bid to salvage tumbling viewership.
So far this month, MSNBC dropped 41 percent in the primetime demographic and 34 percent in the total day demo compared to May 2024, leaked ratings figures show.
It’s a stinging blow for Jen Psaki who on May 5 took over for Rachel Maddow during the 9pm timeslot from Tuesday to Friday.
Maddow, who’s been the top host on the network for years, previously said she had faith that Joe Biden‘s former press secretary would do even better than her in the role.
Maddow temporarily returned as the five-night-a-week primetime host to cover President Donald Trump‘s first 100 days in office, but has since retreated to anchoring only on Mondays.
The latest ratings for ‘The Briefing with Jen Psaki’ came on May 22, when it failed to crack the coveted 1 million viewer mark. Sean Hannity’s show on Fox News, which also airs at 9pm, had 2.3 million total viewers that night.
Psaki’s show also performed dismally with the 25-54 key age demographic, only pulling in 55,000 viewers in that category. By comparison, Hannity had 210,000 viewers in the key demo.
On May 5, MSNBC premiered The Weeknight, a panel show featuring Symone Sanders Townsend, Michael Steele, and Alicia Menendez.
